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4 Best ways to drive traffic to your website

 These are some of the best ways to drive traffic to your website which in returns helps your business:

 1.            Advertise.

2.            SEO & Content creation.

3.            Get social: blogging, email marketing, get yourself heard in comment section.

4.            UI [User Interface] /UX [User experience] designs of website.

 Advertise

This one is so obvious! Paid search, social media advertising, and display are all excellent ways of attracting visitors, building your brand and getting your site in front of people.

You can adjust paid strategies to suit your goals. i.e, do you just want to increase more traffic, or increase more conversions and engagements too?

Since each paid channel has its pros and cons you have to think carefully about your objectives before you reach for your credit card.

SEO & Content creation

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target on-page SEO as well as high commercial intent keywords as part of your paid marketing strategies.

Yes, competition for these on-page SEO & search terms can be fierce (and expensive), but the payoffs can be worth it.

Thus investing in Search Engine Optimization (SEO) is one of the most important strategies to gain visibility online.

As is the endpoint of a bigger marketing plan, when the business starts attracting organic leads directly to their content and to pages designed to convert.

As for content creation/marketing, one of the main objectives is to attract qualified leads.

Every piece of content you publish needs to not only satisfy the very specific needs of your target audience, but also to be easily accessible and found. In other words, it must be search-optimized.

Hence, when a SEO plan is successful, you can improve organic traffic, get more content ranking on the top of search pages and increase session times and engagement for each new user.

Get social: start blogging, emails & get yourself heard in the comment section.

Now, when it comes to getting social, organic ways are in trend too! This include making blogs on topic closely-related, or passively related to your website or business.

 Today, brands use blogs to grow their businesses and expand their reach. B2B marketers that use blogs get 67% more leads than those that do not.

 The main benefits include:

1.       Drive Traffic

2.       Build Credibility

3.       Start a Conversation with potential customers

 Email marketing can also be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic.

 But be careful not to bombard people with relentless emails about every single update in your business.

 A friendly email reminder about a new service or product can help you boost your traffic, too.

 As for Commenting, it doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there, thus can subsequently result in driving more traffic to your own site.

 Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche & not dropping spam links on unrelated websites.

 UI/UX designs of website.

Taking advantage of the benefits of a great UI/UX design is more vital than most people realize.

 Everyone wants to experience and have the best technology while at the same time not wasting any precious time. The same thing applies when it comes to checking out websites or mobile applications.

 Here, users are especially impatient just like you or me.

 Anytime a page doesn’t load fast enough or an application takes too long to open, users will be left frustrated. Which results in not pursuing their intentions.

This could be bad news for brands and businesses with an active online presence because it could damage their reputation and even severely impact their marketing strategies and revenue. This all points to the importance of a well-designed UI/UX.

 Below are some benefits of UI/UX design have on Business:

i.              Improve customer acquisition

ii.             Helps customer retention

iii.            Optimized UI/UX saves valuable time & cost

iv.           Increased Productivity

v.            More user engagement

 So how about starting your marketing strategy right now? Check with Tradify Business Solutions and take the first step!