You need the content your audience desires to consume, not content that's good in itself. Use these tactics to develop a strategy to do just that.
Your time, effort, and money are better spent when you use a data-driven content strategy.
As a result, your resources are limited. Spending them on those who aren't likely to convert, isn't a smart idea.
When your marketing campaigns are data-driven, you can maximize their ROI.
Here, we'll show you exactly how to create, implement, and optimize your very own data-driven content strategy.
Ready to get started?
1. Set Your Content Goals
The very first thing you need to decide is what you want to accomplish. It's impossible to please everybody, so you have to make some choices.
Do you want to increase traffic? Are you looking to make sales? Do you want more leads?
Decide what your content goals are and determine which channels are most suitable to achieve them. Following this, you can establish your key performance indicators (KPIs).
Everything you add to your campaign, or website should have a purpose. Your audience won't understand if you're not sure what you're doing.
2. Define Your Target Audience
Now that you know what you’re trying to achieve, it’s time to figure out who to chase after to make it happen.
Based on what data and other information you have, look through your demographic info and spot commonalities that occur among several or some of your targets.
3. Review Your Competitor’s Content and Do Topical Research
Study what your competitors have done to look for what works.
Don't just look at what your competitors are doing, but also gain ideas for your own website. Start making a list of things you want to cover.
4. Conduct Keyword Research.
Once you know what your content should be, it is time to begin thinking about keyword selection.
Use tools like Google Analytics or YouTube's Search Insights to determine the type of language your content needs for the most effective marketing.
This will help you in more than just the SEO aspect, too.
5. Create Content That Aligns with Your Goals
If you remember, the first step to making data-driven content was to determine your goals.
Now, with everything that you've done since then, it's time to prepare the content that addresses them.
Your content could take on a wide range of formats, such as videos, blog posts, infographics, case studies, or white papers.
If you're uncomfortable doing these yourself and it is easy to find a writer or videographer nearby, you can easily find someone who is either nearby or high up in your extended network.
We have the best talent pool of content writers & videographers.
6. Promote Your Content on The Right Channels
You have crafted the perfect content. Now is the moment to share it with the world.
It's also a good time to think about how you can repurpose your original content.
7. Use Analytics to Measure Results
When you're live, start analysing your ROI to evaluate what you did well, where you missed the mark, and what will need to be optimized to perform better.
This is where the KPIs mentioned in step one come back into play.
Some of these are easier to track than others.
If increasing sales and conversions was your goal, you need to have data that backs up performance. Likewise, in order to increase traffic to your site, you need to have the analytics to track that.
Knowledgeable marketers are all too aware of the worth of data. It tells them what works and what doesn't, and often the ‘why’ behind that.
A successful content strategy is essential in the current market environment of the SEO-savvy business world.